SoloPro doubles real estate fees and rebrands to GoldenKey

  • SoloPro has changed its name to "GoldenKey" and has more than doubled the pries of the brokerage services it advertises on its website.
  • The company lets consumers hire agents on a pay-as-you-go basis or buy service packages from them.

SoloPro, a marketplace that lets consumers hire agents to perform one-off or bundled services for flat fees, has rebranded to GoldenKey, with the aim of projecting an image that’s more inclusive of real estate agents. Also, in a hat tip to agents, SoloPro has at least doubled the prices of the brokerage services it advertises on its website.