SoloPro doubles real estate fees and rebrands to GoldenKey

Startup has changed its name to "GoldenKey"
  • SoloPro has changed its name to "GoldenKey" and has more than doubled the pries of the brokerage services it advertises on its website.
  • The company lets consumers hire agents on a pay-as-you-go basis or buy service packages from them.

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SoloPro, a marketplace that lets consumers hire agents to perform one-off or bundled services for flat fees, has rebranded to GoldenKey, with the aim of projecting an image that's more inclusive of real estate agents. Also in a hat tip to agents, GoldenKey (formerly "SoloPro") has at least doubled the prices of the brokerage services it advertises on its website. How is GoldenKey different? GoldenKey lets buyers pay flat fees for individual services from agents at brokerages around the country, including pricing a home ($100), showing a home ($100) and making an offer ($200). Around 1,600 agents in 47 states have signed up to receive job requests through the site, according to CEO Tommy Sowers. GoldenKey is currently free for agents, "but not forever," he said. "We've built a model where agents continue to pursue traditional commissions, but GoldenKey unlocks additional opportunities to get paid regardless of whether the buyer buys or the seller sells," Sowers sa...