AgentTechnology

HomeDisclosure digs up home death data

Agents aren't usually bound to disclose a property's violent crimes, despite their potential value impact
  • HomeDisclosure, a provider of pre-diligence property reports, is now serving up data on home deaths, including murders and suicides.
  • The reports can bring to light information that agents aren't required to disclose but impact a home's appeal to many buyers.
  • The data further cements the reputation of HomeDisclosure's new parent company, Attom Data Solutions, for mixing sensitive data into online real estate services.

Some homebuyers recently received a head-turning come-on in their email inboxes: "Unlock Death in Home Information with HomeDisclosure Today." Intrigued? "Surely you would want to know if a violent murder or suicide took place in the home before you sign a contract," reads the email, after readers learn that homes where a tragic death has occurred can fare much worse on the market than others. "Death in Home" data is the latest dirt that HomeDisclosure, a purveyor of "pre-diligence reports," is digging up for the public. HomeDisclosure is operated by Attom Data Solutions, a data provider and the parent company of real estate sites RealtyTrac and Homefacts.com. Email from RealtyTrac, a sister company of HomeDisclosure, inviting consumers to discover home deaths. The home-vetting resource's introduction of the data is particularly notable because real estate agents and sellers in most states aren't required to disclose home deaths to buyers, even though ...