Independent contractors can be brand-loyal, as long as you provide them the tools they want. Just look at Coldwell Banker Residential Brokerage, where three top producers left eight months ago to join Compass — but have now returned to their real estate roots.
- Vera Nelson, Peggy Bray and Nicole Bray of the Bray Real Estate Team are back at Coldwell Banker after just eight months at Compass.
- Compass recently launched in San Francisco with elite agents from other national real estate brands and has built a reputation for aggressive recruiting efforts.
Need to build a stronger brand?
Just a few seats left for ICSF Indie Broker Summit, July 17