In May, Coldwell Banker launched its initiative to become the industry leader in everything smart homes. First, the company announced a partnership with CNET to create the definitive smart home definition. Then, only a week later, they launched the first-ever smart home certification course for real estate agents.
- Coldwell Banker has expanded its smart home initiative with a six-item Smart Home Staging Kit, available on SmartHomeStaging.com for $999.
- During the selling process, agents are encouraged to educate their clients about the practical benefits of smart home technology and the value it can add to their home.
- Coldwell Banker CMO Sean Blankenship says the kit is an integral part of solidifying the company's position as a leader in real estate trends and will give its agents a leg up in their individual markets.