BrokerageTechnology

Coldwell Banker unveils Smart Home Staging Kit

  • Coldwell Banker has expanded its smart home initiative with a six-item Smart Home Staging Kit, available on SmartHomeStaging.com for $999.
  • During the selling process, agents are encouraged to educate their clients about the practical benefits of smart home technology and the value it can add to their home.
  • Coldwell Banker CMO Sean Blankenship says the kit is an integral part of solidifying the company's position as a leader in real estate trends and will give its agents a leg up in their individual markets.

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In May, Coldwell Banker launched its initiative to become the industry leader in everything smart homes. First, the company announced a partnership with CNET to create the definitive smart home definition. Then, only a week later, they launched the first-ever smart home certification course for real estate agents. Well, Coldwell Banker isn't done with its smart home takeover. Today, the company is launching the Coldwell Banker Smart Home Staging Kit, a six-piece set that allows agents to help sellers make any home into a smart home for $999. What's in the kit? The kit includes: Nest Learning Thermostat Nest Protect smoke and carbon monoxide (CO) alarm Nest Cam Indoor security camera August Smart Lock August Connect Lutron Caséta Wireless Lighting Starter Kit The kits can be self-installed, but Coldwell Banker suggests that agents and sellers use pro.com, a NAR-REach member. Pro.com has a stable of service providers around the country that wi...