BrokerageMLS & Associations

How MLS platforms could empower brokers from within

It's time to rethink the MLS and give brokers the tools they need to maintain a competitive edge
  • Brokers need the advantages of working with an MLS, but they also need autonomy to build their brands and businesses.
  • MLS platform roll-outs are often “one-size-fits-all” situations -- but it doesn’t have to be that way.

It’s no secret to anyone in the real estate industry that real estate brokers work in a highly competitive environment. To form a foundation for future growth, they invest a great deal of time, money and effort in achieving name brand recognition and a reputation for great results. Like any other successful business, brokers want to be able to control and reinforce their brand, to differentiate their services from the competition and to access business and market intelligence that will allow them to make the best business decisions. And while brokers want the advantages that come from working within a regional MLS, they also want autonomy and a way to maintain their competitive edge. At the same time, brokers need to work within the MLS to share information about real estate listings with their customers, prospects and the general public. Being part of an MLS is key to a broker's ability to work with other brokers and agents and to communicate the compensation they will pay...