AgentTechnology

Facebook’s ‘Marketplace’ lets real estate agents post property listings

Social media giant's new feature includes 'Housing' category
  • Agents can post property listings in Facebook's new "Marketplace."
  • Facebook is featuring Marketplace prominently on its mobile app, signaling "big plans" for the feature, one agent says.

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After years of tossing property listings into news feeds and groups, real estate agents finally have a formal way to post them to Facebook. The social media giant has rolled out a marketplace that lets people post all manner of things for sale, including houses. "Marketplace" builds on the popularity of a countless number of existing "buy and sell" Facebook groups. More than 450 million people visit such groups every month -- "from families in a local neighborhood to collectors around the world," Facebook said in announcing "Marketplace." Signaling the company's strong commitment to Marketplace, an icon linking to the section appears in the center of the app's bottom navigation bar. By clicking the Marketplace icon, users pull up a search page where they can filter for listings based on location, category and price. One of the categories under "Classifieds" is "Housing," opening the door for the development of a new property listing repository....