Why aren't agents taking advantage of this social media goldmine?

Are you answering questions where your clients are asking them?
  • One of the most popular groups in my Facebook feed is my local neighborhood group.
  • Surprisingly, there seem to be few real estate agents present to answer relevant questions.

Last week, a drama unfolded in my neck of the woods: A goose was lost and found. This is not a scenario wherein a real estate agent could have solved a problem or answered a question. But it did make me wonder, considering all of the time and energy spent on Facebook by real estate agents — in groups, on ads, on their own profiles — why aren’t there more of them in my very active community group?