Brokerage

How to manage your way through tough times in real estate

A real estate firm CEO and president shares her leadership trials and triumphs through recession, recovery and beyond
  • Others may see leadership qualities in you, even when you can't see them yourself.
  • The real estate market is always fluctuating. Be prepared for a downturn by diversifying your revenue sources and keeping operations lean.
  • At larger brokerages, it's easy for agents to get lost in the crowd. As a leader, reach out to them in both professional and personal capacities to build trust and increase productivity.

Twice a week, Long Realty CEO and president Rosey Koberlein treats herself to an individual Pilates session. She jokes it is the only time when someone is telling her what to do. Rosey Koberlein The longstanding leader of the Tucson, Arizona-based real estate firm oversees all of the Long branches, which includes title, mortgage and insurance divisions on top of the larger brokerage. In an industry where women CEOs are still sparse, Koberlein, with a high-level public sector background, started getting approached about management roles after she had been a real estate agent for a few years. She’s earned a spot on the Swanepoel Power 200 (Most Powerful People in Real Estate) and was ranked in the Top 10 Most Powerful Women in Residential Real Estate business in the country. Through her experiences turning real estate branch offices around, keeping a business afloat during the Great Recession to see the other side, navigating an acquisition when she saw her own companyâ...