How eXp Realty is tackling portal threat with new agent tech

New Commissions Inc. deal comes with MLS-powered websites, CRM and mobile apps
  • EXp Realty has partnered with Commissions Inc. to provide a consumer-facing website that integrates with MLS data, a CRM platform and three mobile apps to its agents.
  • The cloud-based brokerage offers in-house lead generation for agents and emphasizes competing with third-party portals to provide agent leads.
  • This is CINC's first enterprise deal and will add 1,800 clients to the company's roster.

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When a real estate brokerage is almost completely virtual and at least partially owned by its agents, the pressure's on for any tech company that commits to power its lead generation. That's especially true when the brokerage aspires to remain relevant to agents in the face of competition from third-party portals, such as Zillow and Real estate marketing software company Commissions Inc. (CINC) has taken up the challenge. The firm has signed a deal with eXp Realty to become the primary lead generation and customer relationship management (CRM) platform for the brokerage's 1,800 agents in more than 40 U.S. states and Canada. What will eXp agents get out of the deal? EXp agents pay the cloud-based brokerage a monthly technology fee of $50. As part of the deal with Commissions Inc., all eXp agents will receive -- at no additional cost -- a consumer-facing website that integrates with local MLS data, a comprehensive CRM platform to manage clients from lead to ...