• EXp Realty has partnered with Commissions Inc. to provide a consumer-facing website that integrates with MLS data, a CRM platform and three mobile apps to its agents.
  • The cloud-based brokerage offers in-house lead generation for agents and emphasizes competing with third-party portals to provide agent leads.
  • This is CINC's first enterprise deal and will add 1,800 clients to the company's roster.

When a real estate brokerage is almost completely virtual and it’s at least partially owned by its agents, the pressure’s on for any tech company that commits to power its lead generation. That’s especially true when the brokerage aspires to remain relevant to agents in the face of competition from third-party portals, such as Zillow and realtor.com. Real estate marketing software company Commissions Inc. (CINC) has taken up the challenge.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top