Sotheby's International Realty beats Zillow and realtor.com to 3-D

  • Sotheby's International Realty's listing pages now can embed 3-D home tours.
  • The real estate franchisor added models to listing pages for 1,000 properties.
  • Mansion Global also now supports 3-D tours, and Sotheby's listings on the luxury property search site will feature those tours.

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Listing portals are known for introducing innovative features to the online property-search experience before their old-guard peers. But Sotheby’s International Realty has bucked the trend.