AgentTechnology

Sotheby’s International Realty beats Zillow and realtor.com to 3-D

Homebuyers can saunter about 3-D home tours on real estate franchisor's listing pages
  • Sotheby's International Realty's listing pages now can embed 3-D home tours.
  • The real estate franchisor added models to listing pages for 1,000 properties.
  • Mansion Global also now supports 3-D tours, and Sotheby's listings on the luxury property search site will feature those tours.

Listing portals are known for introducing innovative features to the online property-search experience before their old-guard peers. But Sotheby's International Realty has bucked the trend. The real estate franchisor beat the likes of Zillow and realtor.com to hosting immersive 3-D home tours on its listing pages, appearing to join Redfin as the only other big-name property search site operator to support the experience. 3-D home tour that appears sothebysrealty.com. The models will also appear on Sotheby's listings on luxury property search site Mansion Global. That appears to make Mansion Global -- a site operated by the same owner as realtor.com -- the first U.S.-based portal to support 3-D. 3-D models on 1,000 property listings Sotheby's has launched the feature with integration of 3-D models into 1,000 property listings. Users can even view some of the models in virtual reality (VR) if they slip a smartphone into certain VR headsets and throw...