Marketing

How Facebook Messenger just changed lead generation

A more effective route to reach out to prospects
  • The ability to bring viewers directly to your Messenger gives you the opportunity to identify where that person is in the sales cycle without being intrusive.
  • You lose more leads between the “cold” general interest and “warm” active interest sections than anywhere else.
  • In-app messaging services feature an open-rate of more than 60 percent.

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Advertising can only be worth as much as the number of people able to see it. And right now, there is no better place than mobile. Every nose in a phone is constantly being bombarded by content, and most of it is coming from apps. A Nielsen study suggests that the average smartphone user spends 85 percent of his or her time on the device using apps. The most popular app in the world is Facebook’s Messenger, which was downloaded 59.7 million times during the first six months of 2016. This popularity makes the launch of Facebook’s newest ad feature a perfect storm for marketers and business owners who are ready to take advantage. Messenger as a destination Businesses can now select Messenger as a destination for their website clicks objectives, as well as choose “Send Message” as a call-to-action to link to the app. Up until now, users of Messenger have had to seek out your business and instigate a conversation to receive your messages. That policy still exists; howeve...