Advertising can only be worth as much as the number of people able to see it. And right now, there is no better place than mobile. Every nose in a phone is constantly being bombarded by content, and most of it is coming from apps.
- The ability to bring viewers directly to your Messenger gives you the opportunity to identify where that person is in the sales cycle without being intrusive.
- You lose more leads between the “cold” general interest and “warm” active interest sections than anywhere else.
- In-app messaging services feature an open-rate of more than 60 percent.