16 easy ways to dial in your Instagram marketing

It's for photos, but the pros know it's all about specificity
  • Make sure you're leveraging Facebook's back end to promote Instagram content.
  • Hashtags are fun, but there's a science to it.
  • Promote who you are and what you stand for. Not just your real estate business.

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Everyone knows social media rule No. 1: Don't post anything that will embarrass you in the future, and don't appear in any compromising photos. This principle becomes especially crucial with platforms such as Instagram, where the social currency is imagery. If only running a successful social media campaign for your realty business were as simple as that. The troubles agents have on social media are more subtle, but they are increasingly evident as social media becomes a bigger and more important part of the homebuying experience. A mismanaged Instagram account, one of the best options for agents thanks to the simplicity of uploading professional-quality photos and video, can make any agent look old-fashioned -- or worse, cheap. This post doesn't focus strictly on the aesthetic elements of a well-run Instagram page. There are some great tutorials on taking better photographs online. Ultimately, however, those beautiful photographs are worthless to you if no one is looking a...