j philip faranda leslie ebersole inman provoke

This week on Provoke: Zillow Group/Facebook ad dovetailing and more

This week's guests: J. Philip Faranda and Leslie Ebersole

This week, hosts Brad Inman and Danielle Riley were joined by guests J. Philip Faranda and Leslie Ebersole, who were calling in live from the Zillow Premier Agent Forum. Faranda and Ebersole offer some valuable insights on marketing strategies that work along with sound advice on organic lead generation.

“We do have three of the smartest people in the industry on this show,” said Inman. And we know you want to hear what they had to say.

Here are some of the stories they discussed:

Leslie Ebersole loves every hat she wears in the real estate world: Broker, Agent, Team Leader, Chief Marketing Officer, Consultant, and Coach. She has served as an advisor to technology companies including Docusign, Zillow, and realtor.com. Leslie has twice been recognized by Inman News as one of the 100 Most Influential Leaders in Real Estate, and in 2015 was named in the Swanepoel 200 as one of the Twenty Most Influential Social Media Leaders. She is co-wrangler of the nearly 20,000 member Raise the Bar in Real Estate Facebook group.

J. Philip Faranda is founder, broker and owner of J Philip Real Estate, Westchester County, New York’s premier independent brokerage. He built the firm from a sole operator to a powerhouse operation of 4 regional offices with over 70 agents. A charter member of Zillow’s Agent Advisory Board, he has also served as Hudson Gateway MLS President and was a 2013 Finalist for Inman Innovator of the Year. A frequent speaker for NAR TechEdge WCR, Inman Connect, and various other outlets, he is also author of the Westchester Real Estate Blog and contributor to many other platforms.

Think you’d make a provactive guest on the show? Email Amrit Judge