Meet Motto Mortgage, Re/Max’s mortgage brokerage franchise

  • Re/Max has launched Motto Mortgage, a mortgage brokerage franchise that will be available to brokerages inside and outside of the Re/Max brand.
  • Motto Mortgage loan originators will work directly with brokerages and will provide loan options from a number of lenders.

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Many heavyweights in the real estate industry remember 1973 because it was the year Dave Liniger founded the real estate franchisor Re/Max with his wife, Gail. Will 2016 be marked by future industry players for similar reasons? Today, Liniger and Re/Max announced the launch of Motto Mortgage, a new franchising opportunity for both real estate brokerages and mortgage loan originators. Liniger told Inman that the company was inspired by consumer demands for a more streamlined homebuying experience. In a press call, he added that various industry surveys -- including one that Inman produced with real estate branding company 1000watt last year -- were instrumental in the decision as they showed Re/Max what consumers are demanding. Each Motto Mortgage franchisee will be paired with a real estate brokerage -- and not just Re/Max brokerages; these partnerships are open to companies beyond Re/Max. Motto Mortgage loan originators will work within real estate offices so that agent...