Where do real estate agents spend their advertising dollars?

  • Real estate agents and brokers are spending less on advertising this year, including less on online advertising, according to a report from Borrell Associates.
  • But the share of ad dollars agents and brokers are devoting to online ads is increasing.
  • Borrell predicts that in five years, 29 percent of online ad dollars will be spent on streaming video ads.

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Real estate agents and brokers are spending less on advertising this year, but a rising share of their ad spend is going to where they think potential clients are: online. That’s according to an annual analysis of real estate ad spending by Borrell Associates Inc.