NAR: What agents should know about today's buyers and sellers

  • Today the National Association of Realtors released its 2016 Profile of Homebuyers and Sellers, a 144-page report detailing the characteristics and demands of today's real estate consumers.
  • In 2016, 90 percent of buyers and sellers used an agent during the real estate transaction.
  • Despite depressed levels of first-time buyers after the Great Recession, younger generations are back to making homeownership headway. Their future success will depend on affordable housing supply in coming years and income growth.
  • The No. 1 quality consumers look for in an agent is honesty/integrity.

Big plans for business in 2018?
Give yourself the tools to own the new year at Connect SF, July 17-20, 2018

As the National Association of Realtors’ Profile of Homebuyers and Sellers marks its 35th birthday today, real estate agents have something to celebrate, too: three and a half decades later, despite a major recession and the dawn of a little something called the internet, their relevance to consumers appears to be as strong as ever.