Zillow Group: What millennial buyers want in their agents

  • A comprehensive survey from Zillow Group found that millennials educate themselves and research agents more than any other generation.
  • Younger buyers are more likely to read agent online reviews, look up past sales history, and interview multiple agents before choosing one that will get their business.
  • Buyers overall typically choose their agent based on first impressions and on the agent's local market knowledge.

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A comprehensive report from Zillow Group suggests agents may want to take heed: the real estate behemoth has found that technology plays a big role in how buyers choose which agent will get their business and what buyers expect from that agent.