- Participate on social media regularly to build trust and give your sphere of influence confidence to refer you clients.
- Connect your Facebook personal page and business page strategically.
- When posting about a successful transaction, don’t focus on the numbers. Instead, focus on the client relationship.
Facebook for real estate doesn’t have to be complicated, time-intensive and even worse — ineffective.
Learn how you can stay top-of-mind with your sphere of influence (SOI), keep people reaching out to you and earn consistent referrals in three simple steps.
Harrison Beacher, a member of the 2016 class of Realtor Magazine’s 30 Under 30, does 85 percent of his business from his SOI and real estate referrals.
How does he close three to four deals a month from his SOI? By using social media; Facebook and Instagram in particular are major parts of the equation.
Hear Beacher share his real estate social media strategy in depth along with another highly-effective method he uses to create referral business in his podcast interview with Pat Hiban.
But first, let’s take a quick look at Beacher’s Facebook for real estate strategy in three simple steps.
Why focus on Facebook for real estate?
Why should real estate agents focus on using Facebook for referrals? First, it is a free marketing tool (Beacher’s strategy is purely organic without paid Facebook ads) with a huge reach.
Second, it allows you to let your SOI know you actively sell real estate, are knowledgeable about real estate, understand neighborhoods and are good at what you do.
In other words, participating regularly, in an effective way, on Facebook, Instagram, Twitter and other social networks builds trust and gives your sphere of influence confidence to refer you clients.
Facebook for real estate in 3 simple steps
Step 1: Connect your personal page and business page strategically
As most of you reading this know, Facebook limits the organic reach of your business page posts.
Because your Facebook personal page posts will be seen by more individuals in your SOI, you must connect your personal page and business page strategically.
Throughout the week, manually share a few posts from business page to Facebook personal page.
Step 2: Planning out your business posts
You don’t want to spend too much valuable time posting to Facebook or get caught up in your weekly real estate activities and forget to post effective, valuable content.
To overcome this, start your work week by scheduling Facebook posts from your business page.
Use a social media content folder with links to websites and blogs where you can find valuable and useful content (new restaurants, local real estate market news, homeowner advice and tips, new residential developments coming to town, etc.) to schedule to share with followers.
Step 3: Photos — stories of success, stories of people
When there is any activity — a listing, a sale — don’t focus on the numbers. Instead, focus on the relationship (what you did for people and how happy they are.)
A highly-effective way to do this is to share Facebook photos (you and your happy clients smiling at their settlement). And connect your Instagram and Twitter accounts to Facebook so you can automatically share these stories of happy clients across other social channels.
Following these three simple steps in your Facebook for real estate strategy will provide you with consistent social media activity and show people you are helping others sell and buy real estate while having fun with it at the same time.
Make sure to listen to Beacher’s podcast interview with Pat Hiban to hear more actionable strategies you can put in place to get more real estate referrals and make more money in real estate.
Pat Hiban is the author of NYT best selling book “6 steps to 7 figures – A Real Estate Professional’s Guide to Building Wealth and Creating Your Destiny”, the founder of Rebus University and the host of Pat Hiban Interviews Real Estate Rockstars an Agent to Agent Real Estate Radio Podcast with Hiban Digital in Baltimore, Maryland. Follow him on Instagram or Twitter.
