Are you using Zillow reviews to grow your real estate business? Online reviews are vital in today's social-proof economy. People want to see your real estate reviews. Often, they place as much or more importance on Zillow reviews and online reviews from Facebook, Google, etc., as they do on personal recommendations. If you want to learn how to use Zillow reviews to rev up your real estate profits, then Pat Hiban's podcast guest Samer Kuraishi is a good place to start. Kuraishi has 725 reviews on Zillow -- and counting! In his podcast interview, he shared exactly how he gets reviews, the best time to ask for reviews and an effective strategy to deal with negative reviews. Zillow reviews and social proof Why should real estate agents create a Zillow review and social proof strategy? According to a 2015 Local Consumer Review Study conducted by BrightLocal, "92 percent of consumers regularly or occasionally read online reviews (versus 88 percent in 2014)." That same survey...
- The majority of people (80 percent) trust online reviews as much as personal recommendations.
- Don't wait for the transaction to close to ask for reviews.
- Respond to every review when it comes in -- positive or negative.