Podcast: How to use Zillow reviews to rev up your profits

  • The majority of people (80 percent) trust online reviews as much as personal recommendations.
  • Don't wait for the transaction to close to ask for reviews.
  • Respond to every review when it comes in -- positive or negative.

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Are you using Zillow reviews to grow your real estate business? Online reviews are vital in today’s social-proof economy. People want to see your real estate reviews. Often, they place as much or more importance on Zillow reviews and online reviews from Facebook, Google, etc., as they do on personal recommendations.