Rental leads are something that agents normally like to pass on, but they are a great opportunity to build relationships with consumers that could be lifelong clients for your real estate business. This is also a great place for new agents to begin building a pipeline.
- Treat your leads like prospects because prospects are people who need to find a new place to live.
- Focus on the experience that you are creating for the prospect.
- Help prospects create a strong rental application to increase their odds for lease approvals.
- Nurture rental leads until they are ready to buy. Stay in touch.