Rental leads are something that agents normally like to pass on, but they are a great opportunity to build relationships with consumers that could be lifelong clients for your real estate business. This is also a great place for new real estate agents to begin building a pipeline. Billy Ekofo I turned to one of the most “people passionate” industry experts, Billy Ekofo, director of leads management at Century 21 Redwood Realty in Ashburn, Virginia, for the best advice about how new agents can turn rental leads into viable prospects for their pipeline. Ekofo is a trained communication and business professional with over 10 years of combined academic and professional experience from living, studying and working in Central Africa, Europe, the Middle East and Asia. Ekofo completed his MBA at the College of William and Mary with an emphasis on real estate and entrepreneurship in May 2013 and joined Century 21 in January 2014 as an agent focusing on the Northern Virgin...
- Treat your leads like prospects because prospects are people who need to find a new place to live.
- Focus on the experience that you are creating for the prospect.
- Help prospects create a strong rental application to increase their odds for lease approvals.
- Nurture rental leads until they are ready to buy. Stay in touch.