Have you ever heard the expression teamwork makes the dream work? This is especially true when teams or individual agents in a brokerage have to work together to generate, incubate and convert leads into a working pipeline. Whether you are a new agent looking to build a pipeline from scratch or a brokerage looking to offer more value to your agents, lead generation will play a huge role for all members of your real estate team. Dale Archdekin is an inside sales and lead generation coach who helps top real estate agents and companies build and manage successful inside sales teams. He was kind enough to allow me to talk with him about lead generation and what teams and brokerages can do to position themselves for success. Archdekin is currently the director of lead generation for the No. 5 mega team, Global Living Companies, with Keller Williams Realty. He uses his 15-plus years as a telephone prospector and direct experience to successfully guide others through the diffi...
- Lead generation requires patience and consistency for success.
- Teams should seek structure and designate roles to manage and convert leads.
- To handle lead generation at a high volume, a system needs to be in place to ensure solid conversion rates.