AgentTechnology

Zillow and realtor.com to set off marketing revolution

Listing portal initiatives set to accelerate adoption of video and 3-D tours
  • Real estate agents who master video and 3-D tours can capitalize on a marketing revolution that Zillow and realtor.com are fueling.
  • Zillow is accelerating growth of video production and is 'looking hard' at 3-D tours.
  • Realtor.com is reportedly set to integrate 3-D tours into listings.

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Kendyl Young Real estate broker Kendyl Young uses 3-D home tours to bring her listings to life. She also uploads videos of her listings to Zillow, boosting their exposure on the property search site. “Video, done properly, is telling the story of the home. The emotional, hard-to-quantify story,” said Young, who owns Montrose, California-based DIGGS. “The 3-D model is factual -- this is what it is, ma’am.” She’s ready for a real estate marketing revolution that’s about to kick into high gear. Zillow is fueling rapid growth of video production, while realtor.com is gearing up to roll out 3-D integration. And agents who master both technologies may enjoy an edge over competitors. Realestate.com.au can host 3-D tours on listings (accessible via the"3D" graphic on the right side of a listing). The site is owned by REA Group, a subsidiary of News Corp. News Corp. also owns realtor.com operator Move. Zillow’s video push Since Zillow added a video walkth...