Zillow and realtor.com to set off marketing revolution

Listing portal initiatives set to accelerate adoption of video and 3-D tours
  • Real estate agents who master video and 3-D tours can capitalize on a marketing revolution that Zillow and realtor.com are fueling.
  • Zillow is accelerating growth of video production and is 'looking hard' at 3-D tours.
  • Realtor.com is reportedly set to integrate 3-D tours into listings.

Real estate broker Kendyl Young uses 3-D home tours to bring her listings to life. She also uploads videos of her listings to Zillow, boosting their exposure on the property search site.