Zillow opens up listings to pro-quality video for a fee

  • Agents can now add property videos to Zillow listings that that aren't shot with Zillow's mobile app -- for $149.
  • They can still use Zillow's mobile app to shoot and add videos for free, but those videos are capped at two minutes and don't have audio.
  • The paid video option could strengthen the value of investing in high-quality video.

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Dive into the latest Technology affecting RE, July 17, 2018

Zillow’s February rollout of a listing video option was a bit of a tease to some real estate marketers. The listing portal had provided a new promotional platform for property clips — but only if you used Zillow’s mobile app to shoot them. Not anymore.