Zillow’s February rollout of a listing video option was a bit of a tease to some real estate marketers. The listing portal had provided a new promotional platform for property clips — but only if you used Zillow’s mobile app to shoot them. Not anymore.
- Agents can now add property videos to Zillow listings that that aren't shot with Zillow's mobile app -- for $149.
- They can still use Zillow's mobile app to shoot and add videos for free, but those videos are capped at two minutes and don't have audio.
- The paid video option could strengthen the value of investing in high-quality video.