Generally, people buy and sell houses the same today as they did 100 years ago. Aside from property portals such as Rightmove, Realestate.com.au and Zillow, the industry hasn’t meaningfully shifted online. Real estate agents are front and center in the transaction, and the bulk of the process still occurs offline.
- There is no one winning model, but several are getting traction globally.
- People -- and not simply technology -- are an important part of the process in all models.
- Disruptive players have yet to prove themselves.