How major property portals think about mergers and acquisitions

You might be surprised by how widely their strategies vary
  • The world's largest real estate portals each have unique mergers-and-acquisitions strategies.
  • The UK's biggest portal, Rightmove, eschews M&A for organic consumer audience growth, Zillow Group buys companies whole, and New Zealand portal Trade Me uses a mix of investments and acquisitions.
  • The best portal M&A strategy is one that aligns with a firm's aptitude and vision.

How do large residential real estate portals around the world think about investments and acquisitions? What types of companies do they look to acquire and how do they incorporate them? As the head of strategy at New Zealand’s leading property portal, Trade Me, I dealt with these questions on a daily basis.