Does a brokerage really need a brick-and-mortar location?

  • The right tech, systems and organization can make a virtual brokerage viable for any size operation.
  • At the moment, no brokerage can be 100-percent virtual.
  • Brick-and-mortar brokerages need to plan now to compete with growing virtual brokerages.

The storefront office with the flyers in the window has been the cornerstone of brokerage operations, from small towns to downtown locations. Is it still a relevant way to do business? Do brokerages really need a brick-and-mortar location? Yes. And no. Let me explain.