The storefront office with the flyers in the window has been the cornerstone of brokerage operations, from small towns to downtown locations. Is it still a relevant way to do business? Do brokerages really need a brick-and-mortar location? Yes. And no. Let me explain.
- The right tech, systems and organization can make a virtual brokerage viable for any size operation.
- At the moment, no brokerage can be 100-percent virtual.
- Brick-and-mortar brokerages need to plan now to compete with growing virtual brokerages.