What it takes to be a successful franchise owner

  • Franchise owners need to follow the company's playbook of success.
  • A successful franchisee is a leader who isn't afraid to ask for help.
  • A franchise can take a successful brokerage team to the next level.

Owning a real estate franchise can be extremely lucrative — for the right person. It’s not enough to have real estate experience or cash on hand. It takes a certain kind of personality to successfully open and grow a real estate franchise. Managing broker Doug Wolfe shares his experience in this Q&A.