rachel adams

How real estate agents can be authentic on social media

Building a following online with what you already know

"There are so many things you could talk about on social media," says Rachel Adams, the CEO of Aitchison & Adams Real Estate team at Keller Williams. "What are you interested in? The bottom line is people work with people they like. "What are you passionate about? Where are you going; what are you reading; what are you eating; what makes your mind tick?" If you get involved in your community, you'll naturally have plenty to post about online. Always come from a place of contribution, she advises....