Conrad Zurini, broker of record for Re/Max Escarpment Realty, shares one of his favorite tips: He likes to call the listing presentation more of a discussion. He establishes a meeting agenda with a series of questions, including what his brokerage looks for in a client. This way, he gets "a lot of insight and intel into what they're looking for in a Realtor, and I make my presentation a dialogue toward those answers." Because just as the client gets to be selective when choosing an agent, a client also has to be the right fit for you. ...
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by Heather Sittig Jackson | Jun 21
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