“There are so many things you could talk about on social media,” says Rachel Adams, CEO of the Aitchison & Adams real estate team at Keller Williams. “What are you interested in? The bottom line is people want to work with people they like.”
A career in real estate grants a certain level of freedom, the flip side of which is a burden of risk placed on independent contractor agents, which sometimes manifests as desperation to make a sale. As owner of the Sokoler-Medley team in the Louisville, Kentucky, area, Bob Sokoler shares why he left the security of a consistent paycheck and how he made it a smooth transition.