Agent

Boomers: Get ejected, leave or play the game full-out?

The world is changing, and you have three basic choices
  • To play full-out, ask yourself: what are your strengths, where do you fit and how can you help?

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

The median age in the real estate industry may very well be the highest in the country. As technology changes continue accelerate and the millennials and Gen Z take the stage, the question for boomers has become this: Will you call it quits, be forced out by all the shifts -- or keep on delivering value to your clients as long as you can? Ageism exists at both ends of the spectrum, whether it’s the young who are bypassed because they lack experience or the seniors who are judged as being too old to be useful. To me, age is not as important as the value you bring to your clients. Every time I have taught a new agent training class over the last 25 years, I have always learned from the fresh insights and the creative marketing ideas that the new agents bring to the table. On the other hand, if you want to be inspired, talk with a septuagenarian or octogenarian agent who is still cranking deals and loving every moment of it. Is it time to leave? Last week I had a call from ...