Is Keller Williams becoming a technology company?

Here is the typical four-point checklist for technology platform announcements by real estate companies, which seem to be a dime a dozen these days. The platform is in the cloud. It is integrated with a single sign-on for users. We offer a great user experience. Manages leads efficiently. Keller Williams (KW) executives today in Las Vegas insisted that its new solution, Keller Cloud, is more than a fancy press release but instead was wired by world-class UX (user experience) designers and software developers and reportedly tested with more than 6,000 agents. The promise: "a single platform to run your entire business,” said KW Co-CEO Chris Heller. The new product was rolled out today, with the first version focused on agent tools and systems. A consumer-interfacing version will be released this summer. Keller Williams appears to be making technology investment its highest company priority. Today, it amended its business model from selling “coaching and tra...