Realtor.com fuses mobile app with Apple's iMessage

  • Realtor.com has leveraged the new app ecosystem of Apple's latest operating system.
  • The listing portal stitched a search experience into iMessage, Apple's messaging system, so users can discover, view and react to listings.

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“Love It!,” “Let’s go see it!,” “What do you think?” Now you can slap reactions like these onto realtor.com listings in some text-message conversations.