Realtor.com fuses mobile app with Apple's iMessage

'Let’s go see it!': Users can add reaction tags to listings inside text messages
  • Realtor.com has leveraged the new app ecosystem of Apple's latest operating system.
  • The listing portal stitched a search experience into iMessage, Apple's messaging system, so users can discover, view and react to listings.

“Love It!,” “Let’s go see it!,” “What do you think?” Now you can slap reactions like these onto realtor.com listings in some text-message conversations.