Bridge-building and the psychology of sales: A conversation with Portia Ryan

  • Your listening prowess (or lack thereof) has a big impact on your client conversion rate.
  • The old sales ABC (always-be-closing) is way off -- and annoying.
  • Improve your life and your business by learning some of the skills of your favorite therapist.

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Sales resistance: It’s common because we all hate being sold. We hate being sold; we hate being closed; we hate feeling manipulated. That’s why the psychology of sales is actually all about feeling the responsibility to not manipulate when communicating with people.