Bridge-building and the psychology of sales: A conversation with Portia Ryan

What one Realtor and trained psychologist has to say about selling homes
  • Your listening prowess (or lack thereof) has a big impact on your client conversion rate.
  • The old sales ABC (always-be-closing) is way off -- and annoying.
  • Improve your life and your business by learning some of the skills of your favorite therapist.

Sales resistance: It’s common because we all hate being sold. We hate being sold; we hate being closed; we hate feeling manipulated. That’s why the psychology of sales is actually all about feeling the responsibility to not manipulate when communicating with people.