• Agents can use HouseLens' new real estate vendor marketplace to find and transact with photography, 3-D tour and video providers.

Real estate agents are embracing the “on-demand” zeitgeist, increasingly answering email inquiries, firing off comparative market analyses (CMAs) and showing homes lickety-split.

“As real estate agents rise to the occasion in this area, their vendors have to do the same,” says Andrew Crefeld, CEO of HouseLens, a real estate marketing services provider.

To nudge real estate vendors toward an on-demand service model, HouseLens has unveiled an online marketplace where real estate agents can hire photography, video, 3-D model and drone tour providers.

At launch, the company is opening up the platform to its network of more than 100,000 real estate agents.

HouseLens, which has raised at least $3 million in funding, directly provides real estate photography, 3-D and video services across 40 markets. But HouseLens’ “MarketPlace” offers a hub where agents can discover and do business with any vendor who signs up, not just HouseLens.

“We saw a real need in the industry for an online hub where agents and photographers can connect directly, and we’re filling that need with an easy-to-use platform that puts everything at the agents’ and photographers’ fingertips,” Crefeld said.

On the platform, agents can search vendors, view their work (including 3-D home tours), request quotes, put projects out for bidding, receive content from vendors and send payments.

They can also post reviews on vendor profiles, creating the potential for a directory of rated professionals in the future.

In a sense, HouseLens will foster competition for itself through MarketPlace, pitting its in-house photographers against others. But the platform generates new revenue and exposure for HouseLens, putting the firm at the center of a business ecosystem.

HouseLens collects a $10 fee on every transaction conducted through MarketPlace. And it integrates with HouseLens’ business management tool for real estate marketers, improving the value of the product.

Moreover, the company recognizes that some agents want more customized marketing, such as lifestyle-focused listing videos, than the content provided by HouseLens, said HouseLens spokeswoman Kathryn Rosyter.

Email Teke Wiggin.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Real estate news and analysis that gives you the inside track. Subscribe to Inman Select for 50% off.SUBSCRIBE NOW×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription