Just over 200 years ago, Napoleon’s troops marched into Spain -- and a new word was born. Spaniards and Britons began using the word guerrilla, meaning “little war,” to describe the way Spanish partisans wore down the vastly superior French army using unorthodox tactics: ambushes, selective kidnapping, surprise attacks and night raids. Many historians cite guerrilla warfare as a significant contributor to Spain and England’s ultimate victory over France. Nowadays, the word guerrilla has been adapted to another kind of battlefield: the fight for consumers’ attention and wallets. Entrepreneur magazine defines guerrilla marketing (a term first coined by Jay Levinson in 1983) as a low-budget way for entrepreneurs or small businesses to attain “the conventional goals of profits, sales and growth by unconventional means.” Real estate agents and brokers are ideal candidates for practicing guerrilla marketing. They are essentially entrepreneurs and small business own...
- Guerrilla marketing is the use of unconventional, low-budget marketing tactics to win consumers’ attention and wallets.
- Use humor and authenticity to make yourself memorable.
- Repurpose familiar tools like social media and cold calls in new ways to make them successful.
- Use guerrilla tactics for recruiting, personal branding and marketing your listings.
Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel