Why an NYC listing agent became a buyer's broker

  • While living the listing agent life, brokerage owner Ian Katz saw a void in the New York market for exclusive buyer representation. He achieves around 80 percent success for his buyers.
  • Katz argues that his self-starter, often millennial consumers want more transparency in their buying process and that dual agency does them no favors.

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Take the average real estate transaction and then imagine an exquisitely tricky minefield — that’s the situation that many buyers in the Big Apple are up against. Despite real estate apps galore, no magic bullet exists for putting together a successful offer on a Manhattan housing cooperative unit, for example, something that anyone who has been through will describe as a winding labyrinth.