StreetEasy has apparently turned into "A Nightmare On Elm Street" for a number of New York City brokers. They say that adding Zillow Group's Premier Agent program to the platform is misleading potential buyers by guiding them to buyer's agents who've paid for advertising on StreetEasy instead of the exclusive listing agent. The Premier Agent program, which includes coaching, concierge, inbound lead management and business consultation services, launched for StreetEasy on March 1. The Premier Agent contact forms that appear on Zillow and Trulia feature specific agents, but the forms that will show up on StreetEasy listings do not. They are “opaque” contact forms without lists of agent names and photos. When a buyer goes to a listing, there's a box on the righthand side that says "Contact Agent" and asks the buyer to send a message with their name, number and email. Additionally, there's a number listed underneath the contact form that buyers can call for more info...
- New York City brokers are pulling their support from StreetEasy, saying the site's new Premier Agent program misleads buyers and violates New York state advertising laws.
- Ryan Serhant made two Instagram posts that recounted his experience as he called the phone number on one of his listings, and reported the results.
Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel