Edina Realty puts agent training and mentoring on the ‘Fast Track’

The development course at the Berkshire Hathaway affiliate emphasizes mentoring, role play and presenting with checklists for guidance
  • Minnesota-based Berkshire Hathaway HomeServices affiliate Edina Realty has rolled out a system for agent onboarding that has been adopted by other HomeServices companies.
  • Fast Track is a nine-unit course being used by both new agents and experienced veterans looking to refresh their skills.

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What do you do with a degree in business and IT? Jake Perpich Lots of things, but when your family is stacked with three generations of real estate professionals -- both mortgage and agency -- it’s perhaps not surprising that Jake Perpich decided to become an agent. And if he was going into the family business, he had better choose Edina Realty (a Berkshire Hathaway affiliate), his mother, Lori, a loan officer in the Edina Realty Mortgage business told him. Perpich is hoping to buy a home himself next spring, and after selling 14 of them in his second year of business, he is well on his way. But having family in real estate, of course, doesn’t guarantee success in this tough field. To what does he owe his launch? Perpich was one of the new agents to benefit from Edina Realty's Fast Track onboarding program, a nine-unit course introduced three years ago to help new agents with the basics of the business. Agent training and its ties to the uneven quality of serv...