3 things I sell as a Realtor that aren't houses

In real estate, you are essentially selling yourself
  • Your statistics, knowledge and marketing approach in real estate are all part of your big sell.

I was a registered investment adviser (financial planner) before coming into real estate. I knew my product — mutual funds and stocks — inside and out. But in real estate, it’s a little different — your product is not necessarily the house. It’s you.

Chris Lazarus is the principal broker and COO of Sellect Realty.