• Your statistics, knowledge and marketing approach in real estate are all part of your big sell.

I was a registered investment adviser (financial planner) before coming into real estate. I knew my product — mutual funds and stocks — inside and out. But in real estate, it’s a little different — your product is not necessarily the house. It’s you.

Chris Lazarus is the principal broker and COO of Sellect Realty.

 

 

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