How an underdog brokerage rose to $1B in a market of Goliaths

  • Realogics Sotheby's International Realty (RSIR) has grown into a $1 billion business in the Seattle property market.
  • RSIR is attracting top-producing agents with an energetic approach to microbranding, global reach and new-generation offices.
  • When a listing is a challenge, brokers work with people in the company to come up with a solution, sometimes creating a new market.

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Just a few seats left for ICSF Indie Broker Summit, July 17

Imagine you are in charge of sales for a new condominium building, which has people so excited that brokerage-owners, buyers and agents camp outside your real estate office to reserve their time to see specific units.