• A cleaner database that will respond to you is more valuable than ten thousand leads that don’t care about you or what you have to say.

When it comes to your real estate database and getting more commissions, creating interpersonal relationships beats prospecting that lacks personalization.

But how do you reconnect with your sphere of influence?

How do you construct effective emails?

In this clip from Real Estate Uncensored, Frank Klesitz shares the best ways to get more out of your database.

“When you have a list of people, let them know that they can opt out, and let them know what your intent is. Any newsletter or email to them should look like a personal email that you wrote in Gmail.” – Frank Klesitz

Watch the full episode here.

Internet lead generation is getting more competitive and more expensive. You can choose to play that game at a high level or focus on niche local communities.

A cleaner database that will respond to you is more valuable than ten thousand leads that don’t care about you or what you have to say.

Do not over-communicate with your database. The homeowners in your city do not want to hear from you too often.

Twice a month is good with a monthly mailer, anything more than that is overkill and wastes your time, efforts and resources.

The ways in which people got leads in the past with online resources are becoming less successful due to over-saturation and over-pricing.

Now it is about creating a clean database, filled with people who actually want to hear from you, rather than tens of thousands of people who don’t care about what you are sending out.

This is how you can radically transform your prospects and become more successful today.

Matt Johnson is the founder of Pursuing Results, a podcast production firm. He is also the co-host of Real Estate Uncensored, a real estate podcast and video series. Get FREE Scripts to use in your business HERE.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×