Why the saying 'buyers are liars' isn't for me

  • Buyers aren’t liars; they often just don’t know what they want until they see it.

Big plans for business in 2018?
Give yourself the tools to own the new year at Connect SF, July 17-20, 2018

The very first time I heard the expression “buyers are liars” was shortly after I started working as Realtor. I was annoyingly surprised that someone would actually say that. So cynical. Buyers aren’t liars, they just know what they like — or so I thought.