Why buyers buy -- unlocking your clients' reptilian instincts

  • Almost all real estate marketing is cortical rather than reptilian in nature.
  • Be sure to have creature comforts at hand during open houses.
  • Stage your listing for relaxation and have snacks -- the reptilian brain always wins.

Would you like to unlock the secret of what causes buyers to buy? If you’re ready to discover the words and images that trigger the brain centers for buying behavior, Clotaire Rapaille’s research has the key.