How to get leads through hyperlocal geographic marketing

Where in your city are you already spending a lot of time? Here's how to turn that into business

Whether it’s where you live, play or want to be — what if you picked an area of the community to become an active member, and then turned those connections into business? Kymber Lovett-Menkiti explains why that’s been an effective marketing strategy in her Washington, D.C., market.