5 ways to market your real estate brand after a name change

Make the new name an excuse to reach out to past clients
  • A name change can be a marketing tool.

A little over a week ago, Michigan real estate agent Lisa Kay VanderMeer eloped with her now-husband, Steve. In getting back to business, she’s grappling with a common question for many agents who change their last names after marriage or divorce: How should she market the new moniker?