PropertySimple, a Facebook lead generator for real estate agents, raises $3 million

  • Facebook is a hot source for real estate leads, and PropertySimple's formula for snagging them is gaining ground.

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Facebook ads can be a potent source of homebuyer and seller leads, and Realtors will go to great lengths and creative means to scoop them. PropertySimple is one of the latest marketing products designed to help real estate agents tap the social media site — and others — for business.