Coldwell Banker has appointed vice president of brand management David Marine as the new senior vice president of marketing. In his new role, Marine will oversee the real estate brand’s complete marketing efforts, including advertising, media, public relations, product development, promotions and marketing communications.

“Since joining Coldwell Banker more than a decade ago, David has pushed boundaries in the digital and marketing space to make Coldwell Banker the most influential real estate brand on social media,” said CEO Charlie Young of Marine’s accomplishments at the company since 2002.

“He has been the driving force behind many successful and award-winning campaigns and his strategic leadership has certainly made its mark on the Coldwell Banker network and consumers alike. We look forward to continued innovation and creativity under David’s leadership.”

In his time as VP of brand marketing, Marine was responsible for creating and developing award-winning advertising and marketing campaigns, crafting Coldwell Banker’s social media strategy and extending their reach, as well as leading the company’s trendsetting smart home program.

David Marine

As SVP of marketing, Marine says he wants to double down on the strategies that have allowed Coldwell Banker to grow its business, increase its agent count and broaden consumer awareness of the brand.

In the short term, he’s focused on the new “Storytelling” campaign that will highlight the core tech products Coldwell Banker has to offer — the CBx tool, the CB Zap platform, and the continuing smart home initiative.

Overall, Marine says he’s excited to take on this new role — something he says is a dream 12 years in the making.

“Charlie was meeting with each person in marketing to get an understanding of what they did, what they liked, etc.,” he says. “So, I had a one-on-one meeting with him and I sat down and he said: ‘Where do you see yourself in 10 years?’ I said: ‘I want your job.’

“So, it’s really special that last week, Charlie as the CEO was now able to offer me this position that he once held 12-13 years ago that I told him that I wanted to have.”

Coldwell Banker is one of the largest brands under Realogy, where a focus on agent recruiting and new leadership across its various franchisors form the makings of a seemingly aggressive regrouping strategy.

In July last year, Coldwell Banker CEO Budge Huskey retired, and Charlie Young, who had been CEO at ERA, took Huskey’s spot as the head of Coldwell Banker.

Email Marian McPherson.





Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription