Tommie Powers (aka “Tommie Traffic”) is a tech entrepreneur, investor and paid acquisition expert. It’s his expertise at successfully using channels like Google Adwords, YouTube and Facebook to drive traffic that earned him his nickname.

And, it doesn’t hurt that he’s spent multiple seven figures in just the last three years, launching him into an elite class of marketers running video ads on some of the biggest distribution channels out there.

Powers will share his knowledge about paid advertising, online leads and more during the Marketing Intensive Track at Inman Connect San Francisco on Thursday, August 10.

Register Now

We caught up with Mr. Traffic to get a sneak preview at what advice attendees can expect to glean during this must-attend session.

What is one key that you hope attendees take away from your session?

Mobile devices are now the best way to reach their ideal prospects to generate quality leads. Most of us spend more time on mobile devices than anything else, yet so few businesses are leveraging them properly to accomplish their marketing goals.

And, since others aren’t really taking advantage like they should, it’s extremely efficient and usually a much cheaper advertising option when you compare the impact and reach you can get versus traditional channels like TV, radio, print etc.

What are your best tips for turning good ideas into effective marketing strategies?

It’s starts with the proper strategy. First you must have a clear vision of what you want to accomplish. Once you have that vision, you need to develop the right strategy so that you’re executing the most meaningful actions that will allow you to achieve that vision.

The shortcut is to find someone with experience to help you develop the right strategy that’s already achieved what you’re trying to accomplish if you don’t possess that experience yourself.

If you get the strategy part wrong, your failure rate will be extremely high even if you have a solid action plan and you’re aggressively executing. Get the strategy right and you can have an average execution plan with imperfect action and have a much higher success rate.

What’s your favorite marketing medium, and why?

Video ads (Facebook and YouTube) for two reasons:

1. I have 10 years’ experience buying ads online so I always stick to my strengths,
2. Video is the most powerful and engaging way to deliver a message. It’s why TV became so popular so fast — to become the largest advertising medium ever created.

If a picture is worth a thousand words, what’s video worth?

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription