Industry NewsNews Brief

Chief Marketing Officer Sean Blankenship leaves Coldwell Banker

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

After four years as Coldwell Banker’s chief marketing officer, Sean Blankenship has left the company.

“We appreciate the numerous ways in which Sean helped advance our great brand and wish him well in his future endeavors,” said Charlie Young, President and CEO for Coldwell Banker Real Estate since July, in a written statement.

Sean Blankenship

During his time there, Blankenship oversaw all aspects of the brand’s consumer marketing efforts, including advertising, online initiatives, market research, public relations, internal communications and broker engagement activities, and is most notably credited with the creation of CBx, the company’s award-winning listing application.

“It was a privilege to play a critical role in the rich history and future of Coldwell Banker,” said Blankenship of his departure. “I am proud of the work the marketing team accomplished.”

During his last month with Coldwell Banker, Blankenship spearheaded the transition of responsibilities to David Marine, the company’s newly minted senior vice president of marketing. Marine will now oversee the real estate brand’s complete marketing efforts, including advertising, media, public relations, product development, promotions and marketing communications.

4 tips to raise your real estate business’s online profile
As a real estate professional, you know how important it is to get your name in front of prospective clients. With the modern digital world increasingly mobile, the opportunity to create real impact and grow your business is yours for the taking ... READ MORE

Coldwell Banker is one of Realogy Franchise Group‘s (RFG) largest brands. A series of executive-level shifts at RFG’s real estate franchisors indicate that the company is undergoing a seemingly aggressive regrouping strategy.

There’s no word on where Blankenship will go next.

Email Marian McPherson.