MLSs fight agent apathy with new marketing campaign

Trade group plays up the role of the MLS in ensuring an efficient, healthy real estate market
  • A new marketing campaign hopes to help MLSs articulate their value proposition to brokers and agents.

MLSs have an image problem. The “death of the MLS” has been predicted so often over the years that it may be tempting to laugh off the idea of its demise. But it’s one that won’t die and became especially serious in 2013 when a group of big brokers decided it was time to issue a wake-up call to the MLSs that their subscriber dues support.